A for ...

At Daimler, the letter A stands not only for our brand-new products like the Mercedes-Benz A-Class, the Actros and the Antos, but above all for our aim to be the global leaders in all of our businesses. Booming growth markets in Asia, ground-breaking strategic alliances, attractive jobs and development opportunities, and pioneering new assistance systems in our vehicles– these are some of the topics you can read about on the following pages.

On the way to the top, Daimler is systematically utilizing all of its options. The A stands not only for the exciting new A-Class from Mercedes-Benz and for the Actros and Antos trucks, but also for our global strategy. By offering outstanding products, pioneering technologies, and innovative mobility services, we are enhancing our leading position worldwide. In markets such as Asia and the Americas, we aim to continue growing. As an appealing employer, we want to attract the most talented employees and offer them excellent training and comprehensive career opportunities. Our unshakable basic principles are founded on financial returns and integrity alike. We are convinced that by complying with these principles, we are acting in the interests of our shareholders. We intend to take the lead wherever we enter the field.