By cooperating with strong partners, Daimler will continue to safeguard its worldwide access to promising growth markets. We pool technological know-how in cooperative projects and close partnerships. And through joint development activities, we gain valuable cost advantages and a head start on innovations. In this way, we are putting the mobility of the future on the road even faster. We gain strength by joining forces with others.
“Daimler plans to sell approximately 300,000 cars in China in 2015. We want to produce two thirds of them in China jointly with our partner BAIC.” Frank Deiss, President & CEO Beijing Benz Automotive Co., Ltd. (BBAC), Beijing
Bringing future-oriented technologies to the market faster. Daimler is forging ahead with the reinvention of the automobile. In order to make its vehicles even cleaner and safer, the company is cooperating with partners to develop and introduce new technologies. Together with its cooperation partners, Daimler pools pioneering vehicle development know-how and thus reaches its goals more quickly. In addition, the necessary production volumes are reached faster in order to make future-oriented technologies available to as many drivers as possible.
Exploiting growth potential efficiently. In order to take optimal advantage of opportunities in new markets and segments, Daimler relies on cooperation with partners that are already well-established in their respective fields. These partners’ local experience and their access to attractive new markets are valuable for Daimler. In some countries, national requirements allow Daimler to produce or sell vehicles only in cooperation with a local partner.
Optimal planning of costs and investments. In view of ever shorter product lifecycles and higher levels of investment, cooperative partnerships are becoming increasingly important. Through joint development and production activities, Daimler is taking advantage of valuable economies of scale and the possibility of sharing costs. By working together with its cooperation partners, the company can distribute its investments over larger production volumes. It can also save on operating costs. Some projects — for example in the compact segment or in relation to downsized engines — become financially feasible for Daimler only through cooperation partners with high production volumes.
The first milestones of our successful partnerships are already on the road. Daimler will continue to be open to cooperation opportunities involving pioneering vehicles and technologies.
China: The first Auman truck produced by the joint venture Beijing Foton Daimler Automotive (BFDA) rolled off the assembly line in July 2012. BFDA has its headquarters in Beijing’s Huairou district. Alongside local car production, the joint manufacture of engines by Beijing Benz Automotive Co. (BBAC) will start in Beijing in 2013. The first locally produced compact cars from Mercedes-Benz will roll off the assembly line in 2014.
Together, Mercedes-Benz Cars and Renault-Nissan are exploiting the potential of the European market. The first success of this partnership is the Mercedes-Benz Citan city van. It will be followed by further joint projects, such as the successor models of the smart and the development of fuel-efficient engines for the new compact models. One example of the latter is a four-cylinder diesel engine for the new A-Class from Mercedes-Benz. Because this strategic alliance offers even greater potential savings than was initially assumed, Daimler will expand this successful cooperation in the coming years.
In Russia, Daimler Trucks and Kamaz are opening up one of the biggest truck markets of the future. Daimler’s partner Kamaz is the Russian market leader in the heavy-duty truck segment and has outstanding know-how and a well-established sales network. Daimler and Kamaz have established two 50:50 joint ventures for the production and sale of trucks in Russia: Fuso Kamaz Trucks Rus and Mercedes-Benz Trucks Vostok. The plant in Naberezhnye Chelny produces the Fuso Canter and the Mercedes-Benz Actros, Axor, and Atego trucks. It also makes the Mercedes-Benz Unimog from assembly kits. In addition, Daimler Trucks supplies engines and axles for Kamaz trucks and buses. This sharing of technology and sales experience is opening up new perspectives for Daimler in the Russian market. A further step will involve a component truck from Kamaz that uses cabs, engines and axles from the Mercedes-Benz modular system.
Mercedes-Benz Cars and BAIC are jointly building cars for the Chinese market. Beijing Benz Automotive Co. (BBAC), a joint venture of Daimler and the Beijing Automotive Group (BAIC), is producing the E-Class, the C-Class and the GLK in Beijing. Starting in 2014, it will produce one of the new compact cars models for the Chinese market. In a shared new engine plant, it will also build four-cylinder gasoline engines starting in 2013. The construction of a research and development center in China is now in full swing.
Daimler Trucks and Foton are successful in the Chinese truck market. Through the 50:50 joint venture Beijing Foton Daimler Automotive (BFDA), Daimler Trucks is participating in the market for medium-duty and heavy-duty trucks in China. Furthermore, BFDA plans to set up an engine plant. In addition to contributing production facilities and the sales and service network, the truck producer Foton is contributing its knowledge of the Chinese and Asian markets to the joint venture.