Daimler’s offensive in the compact segment is speeding up. After the successful launch of the new B-Class, we’re upping the pace. With the launch of the young, progressive and sporty A-Class, we’re increasing the dynamism of the Mercedes-Benz premium brand. The breathtaking CLA four-door coupe is also already winning the hearts of our customers. We’re in tune with the beat of a new generation.
With its sporty and expressive front and dramatic tapering, the Mercedes-Benz A-Class is the exciting new face in the crowd.
The new A-Class is a clear statement about the dynamism of Mercedes-Benz. Completely new down to the last detail, it’s setting the benchmarks for design and technology in its segment.
With the new A-Class from Mercedes-Benz, Daimler is mounting an attack in the fiercely contested compact-car segment. The new compact model hugs the road 160 mm lower than its predecessor and boasts many other new aspects as well. For example, the expressive design, sophisticated equipment, and unique handling properties embody the emotional personality of the young vehicle generation with the Mercedes star. The new A-Class is an authentic Mercedes-Benz — with a compact design and tremendous potential to take new markets and customers by storm.
The new Mercedes-Benz A-Class 2012
Automobile designers don’t often get the chance to start afresh with a blank page. But the designers and engineers from Daimler had this opportunity and used it impressively. With the new A-Class, Mercedes-Benz is revitalizing the model range in ways that can be seen and felt. The radical design vocabulary that was presented in the Concept A-CLASS has been systematically implemented in a series-produced vehicle. As a result, this compact sports car boasts the most progressive design in its class.
“In addition to the SLS super sports car, nature was a very important source of inspiration during the initial design phase. The way the wind shapes sand dunes into sculptures, for example — it’s fantastic.”
Perfect aesthetics and functionality. The leap into a new era is also evident in the interior of the A-Class. The innovative design, sporty details and high-quality materials demonstrate that the new compact car is a premium automobile.
A leader in safety and lifestyle. As a bona fide Mercedes-Benz, the new A-Class offers a wealth of assistance systems that are otherwise found only in the premium class. These standardequipment features include the radar-supported COLLISION PREVENTION ASSIST and the blind-spot assistant. Optional equipment includes the PRE-SAFE® occupant protection system. Thanks to its multimedia system and the integration of the iPhone into the vehicle, the new A-Class is becoming a home on wheels for the Facebook generation. (See Always on)
The new A-Class is a real eyecatcher. This compact sports car is the right product at the right time — and it’s already making a big splash in the market.
“If you were to get into the new A-Class with your eyes shut and then open them, you’d never think you were sitting in a compact car.” Jan Kaul, designer of the A-Class interior, Sindelfi ngen
The best or nothing: Thanks to its unique emotional appeal, the A-Class is rapidly acquiring more and more admirers. In particular, this small Mercedes-Benz is thrilling new young customers. It is fulfilling their desire for sporty yet elegant driving pleasure by offering a broad range of engines, a dynamic handling package, and two sports models with top-performance engines. The A-Class chassis effortlessly delivers maximum agility and the sense of security that is typical of the brand.
Like every new Mercedes-Benz, the A-Class defines new technical benchmarks in its segment. It combines pure driving pleasure with exemplary efficiency and safety. With up to 28% lower fuel consumption, low emission values starting at 92 grams of CO2 per kilometer, its best-in-class cd values starting at 0.26, and compliance with the EURO 6 emissions standard for all of its gasoline engines, the A-Class gets top marks for environmental friendliness. (See Innovation, Safety and the Environment)
A car as fascinating as this creates its own economic boom. Even before the official start of sales, readers of Auto Bild magazine named the new A-Class “Germany’s most beautiful car.” The model’s market launch was also outstanding. The A-Class effortlessly collected additional German and international awards, such as the “Yellow Angel 2013” prize from the ADAC, which is presented to Germany’s favorite car. In order to keep up with the enormous demand, the Mercedes-Benz plant in Rastatt has hired 500 additional employees working in three shifts to produce the new model. We are creating additional capacity for A-Class production by commissioning the Finnish production specialist Valmet.
The next star in the compact-car segment is eagerly awaited. The avant-garde four-door coupe from Mercedes-Benz, the CLA, will celebrate its market launch in spring 2013.