Mercedes-Benz Cars is consistently pursuing its “Mercedes-Benz 2020” offensive. Numerous model changes and new products should ensure that the division achieves new records for unit sales in the years 2013 and 2014. A major contribution to this growth is likely to come from the new models in the high-volume compact-car segment. The new B-Class was already well established in the market in the year 2012. And then in September we had the extremely successful launch of the new A-Class, with which we intend to attract additional groups of customers to the brand. In April 2013, the third model on the basis of the new compact-car architecture will be launched: the CLA four-door coupe. Also starting in April, the new E-Class sedan and wagon will be available from Mercedes-Benz dealerships after a thorough upgrade. And as of mid-May 2013, the new E-Class coupes and convertibles will create additional impetus. In June 2013, the locally emission-free super sports car SLS AMG Coupe Electric Drive will be launched on the market. In the second half of 2013, Mercedes-Benz expects significant growth in the luxury segment, above all due to the launch of the all-new S-Class. As the most important new model of the year 2013, the new S-Class will set new standards with pioneering innovations for comfortable and safe driving, summarized under the heading of “Mercedes-Benz Intelligent Drive.” In addition, the Mercedes-Benz brand will also continue to profit in 2013 from the great market success of its models in the compact-car and SUV segments.
Within the framework of the long-term “Mercedes-Benz 2020” growth strategy, the product portfolio will be further expanded across all segments in the coming years. In the compact-car segment, the Mercedes-Benz product portfolio will be expanded to a total of five models. In parallel, the model offensive will also be continued at the upper end of the automobile spectrum, for example with new models of the coming S-Class and with another SUV model version.
The smart brand expects good chances that the unique two-seater in the highly competitive micro-car segment will defy its advanced model lifecycle also in 2013, and will achieve unit sales in the magnitude of the prior year. The successor model of the two-seater, the new smart four-seater and the electric smart scooter will be presented in 2014.
Daimler Trucks anticipates a slight increase in unit sales in the year 2013 and further growth in 2014, although the development in 2013 will at first be rather moderate or even negative in some key markets due to the ongoing difficult economic situation. We expect the introduction of stricter emission limits in 2014 to cause some purchases to be brought forward to 2013. As a result of its extensive product offensive, Daimler Trucks not only has a complete model range of Euro VI trucks, but is also in a very good starting position in all relevant regions: A highly attractive, innovative product portfolio should allow us to further strengthen our market position worldwide and to increase our share of important markets.
Unit sales should benefit from the complete availability of the Actros and Antos models and from other new models such as the Arocs for the construction sector and the new Atego.
Our strong North American products like the new Freightliner Cascadia Evolution in combination with the strong Detroit components should make an important contribution to further growth. With our clear focus on profitable customer segments such as the construction and municipal segments within the framework of our “Vocational Strategy,” wewant to utilize additional market potential and strengthen our leading position in North America.
Our brands Fuso and BharatBenz will also make an important contribution to growth in unit sales in the coming years. The Fuso Canter and its hybrid version, which has been produced also in Europe since 2012, shouldstimulate additional demand.Fuso will extend its leading position in the field of “green innovation” with the new Canter Eco Hybrid and other technologies. Furthermore, Fuso is developing profitable export markets in the context of its growth offensive. In India,as previously announced, we will expand our range of BharatBenz trucks to a total of 17 models in the weight classes from 6 to 49 metric tons by the year 2014, and will also expand the sales and service network. In Russia and China, we are gradually intensifying the cooperation withour local partners Kamaz and Foton, and are thus creating the right conditions for the further development of these growth markets.
Mercedes-Benz Vans plans to increase its unit sales in the years 2013 and 2014. On the product side, the new Mercedes-Benz Citan should contribute to this growth. Entering the market segment of small vans makes us a full-range supplier and thus gives us additional growth potential in Europe. As of mid-2013, there will be demand stimulus from the new-generation Sprinter. As part of our “Vans goes global” strategy, we are increasingly developing markets outside Europe. Furthermore, Mercedes-Benz vans are increasingly produced also locally: in Argentina and China, and in the first half of 2013, production will begin also in Russia with our partner GAZ.
Daimler Buses assumes that it will be able to maintain its globally leading position in its core markets for buses above 8 tons with innovative and high-quality new products. Not least due to various major orders in advance of the soccer World Cup in 2014 and the Olympic Games in 2016, we anticipate a rise in unit sales in Brazil for the years 2013 and 2014. In Western Europe we have launched excellent high-quality products: the new Mercedes-Benz Citaro and the Setra 500, the new coach generation. In order to realize further growth potential and to enhance our competitiveness, we started the “GLOBE 2013” growth and efficiency offensive in 2012.
With its “DFS 2020” strategy, Daimler Financial Services aims to achieve further profitable growth in the coming years. Key growth drivers are the expansion of our business in Asia, the product offensives of the Daimler Group, and the further development of innovative mobility service packages. Worldwide, we want to gain larger numbers of young customers, who Daimler will increasingly attract with its new models in the compact class and who are particularly open-minded with regard to financing and leasing offers. For the new Mercedes-Benz A-Class for example, we have designed packages including financing, insurance and services specifically for these target groups. Daimler Financial Services sees additional growth opportunities in the field of innovative mobility services, where we will systematically expand our service offering in the coming years – with and beyond car2go.
On the basis of our assumptions concerning the development of automotive markets and the divisions’ planning, we expect the Daimler Group to achieve further growth in total unit sales in the years 2013 and 2014.