Important Events 2012

  •  

Production start of the new A-Class. Under the motto “Heartbeat of a new generation,” the first new Mercedes-Benz A-Class rolls off the assembly line at the Mercedes-Benz plant in Rastatt on July 16, 2012. This production start is a further milestone in Daimler’s product strategy. The A-Class stands for our offensive in the compact segment. It is the second model of our new compact cars after the B-Class, which went into production in Rastatt in September 2011 and in the new Mercedes-Benz plant in Kecskemét, Hungary, at the end of March 2012.

Q1.12
  • Test winner for environmental friendliness. The Mercedes-Benz S 250 CDI BlueEFFICIENCY and the Mercedes-Benz ML 250 BlueTEC 4MATIC are the most environmentally friendly cars in their categories. This was the result of the automobile environmental ranking carried out by the Öko-Trend ecology institute.

  • World premiere of the A-Class. The focus of the Mercedes-Benz stand at the Geneva Motor Show is the new A-Class, which features an emotive design, technical innovations and convincing inner values. Visitors also see the European premieres of the E 300 BlueTEC HYBRID, the world’s most economical large sedan, and the new SL.

  • Presentation of new-generation truck engines. Daimler Trucks presents the all-new generation of Mercedes-Benz medium-duty engines with low emissions and longer maintenance intervals.

  • Production start in Hungary. Daimler starts production at its new car plant in Kecskemét, Hungary. Parallel production of the new compact class in Rastatt und Kecskemét allows the flexible and optimal management of each plant’s capacities.

World premiere of the A-Class. The focus of the Mercedes-Benz stand at the Geneva Motor Show is the new A-Class, which features an emotive design, technical innovations and convincing inner values. Visitors also see the European premieres of the E 300 BlueTEC HYBRID, the world’s most economical large sedan, and the new SL.

  • Test winner for environmental friendliness. The Mercedes-Benz S 250 CDI BlueEFFICIENCY and the Mercedes-Benz ML 250 BlueTEC 4MATIC are the most environmentally friendly cars in their categories. This was the result of the automobile environmental ranking carried out by the Öko-Trend ecology institute.
  • Chinese truck joint venture receives business license. Daimler and its Chinese partner Foton receive a business license for the joint venture Beijing Foton Daimler Automotive Co., Ltd. (BFDA). With BFDA, Daimler Trucks will participate in the Chinese market for medium and heavy trucks.
  • Mercedes-Benz gives the iPhone® wheels. Mercedes-Benz makes smart phones mobile and decides to fully integrate them into car infotainment systems, starting with the Apple® iPhone®: Drivers can access key content using the specially developed Digital DriveStyle app in combination with Drive Kit Plus.
  • World premiere of the A-Class. The focus of the Mercedes-Benz stand at the Geneva Motor Show is the new A-Class, which features an emotive design, technical innovations and convincing inner values. Visitors also see the European premieres of the E 300 BlueTEC HYBRID, the world’s most economical large sedan, and the new SL.
  • Presentation of new-generation truck engines. Daimler Trucks presents the all-new generation of Mercedes-Benz mediumduty engines with low emissions and longer maintenance intervals.
  • Production start in Hungary. Daimler starts production at its new car plant in Kecskemét, Hungary. Parallel production of the new compact class in Rastatt und Kecskemét allows the flexible and optimal management of each plant’s capacities.
  • Strong first quarter of 2012. Despite large investments in future growth and a challenging market environment, Daimler’s unit sales, revenue and earnings are all higher than the very good prior-year figures.

Q2.12
  • Dividend of €2.20 for our shareholders. The Annual Meeting of the Shareholders of Daimler AG approves the distribution of a dividend of €2.20 per share for fi nancial year 2011 (2010: €1.85). The amount paid out totals approximately €2.3 billion.

  • Opening of BharatBenz truck plant in India. After a record construction period of just 24 months, the 160 hectare production facility is opened with its own research and development center and an ultra-modern test track. By the year 2014, the plant is to produce the full range of 17 BharatBenz models in weight classes from 6 to 49 metric tons.

  • Launch of new smart fortwo electric drive. This electric car is now rolling off the assembly lines in Hambach in the standard production process along with models with gasoline and diesel engines. The sale&care distribution system allows customers to buy, finance or lease the car for an attractive price, and to rent the battery for a monthly fee.

  • Presentation of the new Citan city van. The new Citan model completes the range of vehicles supplied by Mercedes-Benz Vans. Like no other city van, it combines minimal CO2 emissions with optimal driving comfort and high performance with low running costs.

Launch of new smart fortwo electric drive. This electric car is now rolling off the assembly lines in Hambach in the standard production process along with models with gasoline and diesel engines. The sale&care distribution system allows customers to buy, finance or lease the car for an attractive price, and to rent the battery for a monthly fee.

  • Dividend of €2.20 for our shareholders. The Annual Meeting of the Shareholders of Daimler AG approves the distribution of a dividend of €2.20 per share for financial year 2011 (2010: €1.85). The amount paid out totals approximately €2.3 billion.
  • Opening of BharatBenz truck plant in India. After a record construction period of just 24 months, the 160 hectare production facility is opened with its own research and development center and an ultra-modern test track. By the year 2014, the plant is to produce the full range of 17 BharatBenz models in weight classes from 6 to 49 metric tons.
  • DENZA electric car presented at Auto China. The battery-powered concept vehicle of the new DENZA brand is the result of a partnership between BYD and Daimler. DENZA is the first automotive brand of New Energy Vehicles (NEV) in the Chinese market.
  • Presentation of Mercedes-Benz Antos. With its Mercedes-Benz Antos, Daimler Trucks is the first manufacturer to present a truck model series specially developed to meet the demands of heavy-duty distribution transport.
  • Launch of new smart fortwo electric drive. This electric car is now rolling off the assembly lines in Hambach in the standard production process along with models with gasoline and diesel engines. The sale&care distribution system allows customers to buy, finance or lease the car for an attractive price, and to rent the battery for a monthly fee.
  • Presentation of the new Citan city van. The new Citan model completes the range of vehicles supplied by Mercedes-Benz Vans. Like no other city van, it combines minimal CO2 emissions with optimal driving comfort and high performance with low running costs.
  • Daimler remains on track for growth in second quarter. Unit sales increase by 8% and revenue by 10%. Group EBIT is once again at the high level of €2.2 billion.

Q3.12
  • Joint venture starts truck production in China. The first truck produced by the joint venture between Daimler Trucks and Chinese truck manufacturer Foton rolls off the assembly line in Beijing. In the future, all trucks under the Auman brand will be produced by the joint venture BFDA.

  • Major order for Daimler Buses from Singapore. Daimler is to deliver a total of 450 Mercedes-Benz Citaro city buses to Singapore between autumn 2012 and 2015. The customer is the public transport company SBS Transit, which operates more than 250 bus lines in the metropolis of five million inhabitants.

  • Start of leasing business in China. As the first automotive provider of fi nancial services in the premium segment, Daimler Financial Services now off ers leasing contracts for car and commercial vehicle customers in China.

  • “Trucks For The World” in Hanover. At IAA Commercial Vehicles, Daimler for the first time presents its entire global range of trucks in one place. Visitors to the trade fair also experience a burst of new models, with world premieres of the Mercedes-Benz Antos truck range and the Setra ComfortClass 500 coach. And the new generation of the Fuso Canter Eco Hybrid is presented for the frst time in Europe.

“Trucks For The World” in Hanover. At IAA Commercial Vehicles, Daimler for the first time presents its entire global range of trucks in one place. Visitors to the trade fair also experience a burst of new models, with world premieres of the Mercedes-Benz Antos truck range and the Setra ComfortClass 500 coach. And the new generation of the Fuso Canter Eco Hybrid is presented for the frst time in Europe.

  • Joint venture starts truck production in China. The first truck produced by the joint venture between Daimler Trucks and Chinese truck manufacturer Foton rolls off the assembly line in Beijing. In the future, all trucks under the Auman brand will be produced by the joint venture BFDA.
  • Major order for Daimler Buses from Singapore. Daimler is to deliver a total of 450 Mercedes-Benz Citaro city buses to Singapore between autumn 2012 and 2015. The customer is the public transport company SBS Transit, which operates more than 250 bus lines in the metropolis of five million inhabitants.
  • Expansion of production capacities for the A-Class. Due to the excellent response to the new Mercedes-Benz A-Class, Daimler agrees with Finnish supplier Valmet Automotive that Valmet will assemble more than 100,000 units of the car for Daimler from 2013 until 2016.
  • Foundation stone laid for production of compact cars in China. The foundation stone is laid at Beijing Benz Automotive Co., Ltd. for a new section of the plant where models of the new generation of Mercedes-Benz compact cars will be produced as of 2014.
  • Start of leasing business in China. As the first automotive provider of financial services in the premium segment, Daimler Financial Services now offers leasing contracts for car and commercial vehicle customers in China.
  • Daimler and Renault-Nissan expand their cooperation. In a new engine project, Daimler and Renault-Nissan are to jointly develop a new generation of four-cylinder engines. And in a transmission project, Nissan is to receive a license to produce automatic transmissions for Nissan and Infiniti cars starting in 2016.
  • “Trucks For The World” in Hanover. At IAA Commercial Vehicles, Daimler for the first time presents its entire global range of trucks in one place. Visitors to the trade fair also experience a burst of new models, with world premieres of the Mercedes-Benz Antos truck range and the Setra ComfortClass 500 coach. And the new generation of the Fuso Canter Eco Hybrid is presented for the frst time in Europe.
  • Daimler earnings again at a high level. Considering the significantly more difficult market environment, Daimler achieves good earnings in the third quarter. Group EBIT amounts to €1.9 billion. Earnings forecasts for the full year have to be adjusted, however.

Q4.12
  • ÖkoGlobe for Mercedes-Benz F 125! The internationally recognized environmental prize for ecological innovation, ÖkoGlobe, is awarded to Daimler once again in 2012. The Mercedes-Benz F 125! research vehicle is awarded the first prize in the Concept Car category.

  • Brazilian government awards major order to Daimler. Mercedes-Benz do Brasil wins several tenders of the Brazilian government for a total of 2,100 vehicles. This major order comprises the supply of more than 1,700 Mercedes-Benz Atego trucks and 400 Mercedes-Benz Sprinter vans.

  • Fuso Canter Eco Hybrid wins Japanese award for innovative technology. This award underscores Fuso’s leading role with green innovations. The main factor for winning this prize is the DUONIC® double-clutch transmission in combination with hybrid drive.

  • car2go electrifies Stuttgart. On the road with full electric drive and full fl exibility: car2go now offers this freedom also in Stuttgart. Germany’s biggest fl eet of electric cars starts in Daimler’s home town. The electricity for these cars under the smart brand comes from regenerative energy sources.

car2go electrifies Stuttgart. On the road with full electric drive and full fl exibility: car2go now offers this freedom also in Stuttgart. Germany’s biggest fl eet of electric cars starts in Daimler’s home town. The electricity for these cars under the smart brand comes from regenerative energy sources.

  • ÖkoGlobe for Mercedes-Benz F 125! The internationally recognized environmental prize for ecological innovation, ÖkoGlobe, is awarded to Daimler once again in 2012. The Mercedes-Benz F 125! research vehicle is awarded the first prize in the Concept Car category.
  • Agreement on new Integrity Code. The management and the employee representatives sign the new Integrity Code. Feedback was utilized from several thousand employees who participated in a Group-wide integrity dialog.
  • Brazilian government awards major order to Daimler. Mercedes-Benz do Brasil wins several tenders of the Brazilian government for a total of 2,100 vehicles. This major order comprises the supply of more than 1,700 Mercedes-Benz Atego trucks and 400 Mercedes-Benz Sprinter vans.
  • Fuso and Nissan cooperate on light-duty trucks. Daimler’s Japanese subsidiary for commercial vehicles and Nissan Motor Co., Ltd. sign a long-term cooperation agreement on the mutual supply of light-duty trucks in Japan.
  • Fuso Canter Eco Hybrid wins Japanese award for innovative technology. This award underscores Fuso’s leading role with green innovations. The main factor for winning this prize is the DUONIC® double-clutch transmission in combination with hybrid drive.
  • car2go electrifies Stuttgart. On the road with full electric drive and full flexibility: car2go now offers this freedom also in Stuttgart. Germany’s biggest fleet of electric cars starts in Daimler’s home town. The electricity for these cars under the smart brand comes from regenerative energy sources.
  • Daimler sells EADS shares. Daimler AG reduces its equity interest in the European Aeronautic Defence and Space Company (EADS) from 15% to 7.5% in economic terms. The sale proceeds of €1.7 billion are invested in strengthening the Group’s core business.
  • New Board of Management position for China. The Supervisory Board of Daimler AG appoints Hubertus Troska (52) to the newly created position of Board of Management Member for “Greater China” as of December 13, 2012 until December 31, 2015. This decision emphasizes the strategic importance of China to Daimler. The Chinese market is seen to have substantial potential for further sustainable growth and for the ongoing expansion of our business activities.